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Press Release - Celebrities

Celebrities Among 30 – 40 Percent of Americans Who Report Insomnia

Alaska Northern Lights Bright Light Box Safer Than Drugs

Reno, NV - Celebrities with sleep disorders are legendary… Mariah Carey, tweets about hers. Steve Martin, Kid Rock and many new celeb moms like Gwen Stefani complain about having trouble getting enough sleep when chasing toddlers all day. Late celebrities Michael Jackson, Heath Ledger and Anna Nicole Smith were legendary for taking prescription sleep medication. Unfortunately many people turn to medications to help them sleep when there is a safer, less expensive, longer lasting alternative to over the counter and prescription drugs.

Alaska Northern Lights (http://www.alaskanorthernlights.com) manufacturers a Bright Light Therapy box that aids in treating chronic sleep disorders. According to the National Center for Sleep Disorders Research at the National Institutes of Health, about 30 – 40 percent of adults say they have some symptoms of insomnia yearly.

"Sleep disorders result in car crashes, loss of productivity at work, loss of intimacy among couples and overall increased health care costs," says Alaska Northern Lights president, Cort Christie. "We find that our light box treatment, commonly prescribed by physicians for seasonal affective disorder or SAD, also works extremely well for insomnia and other sleep disorders." Christie says that daily use of the Bright Light Therapy box can reduce time lost from work due to sleep and circadian rhythm disorders.

According to Wikipedia which lists studies supporting the use of a light box for sleep disorders, "In the management of circadian rhythm disorders such as delayed sleep phase syndrome, the timing of light exposure is critical. The light must be provided as soon after spontaneous awakening as possible to achieve the desired effect, as shown by the phase response curve for light in humans. Some users have reported success with lights that turn on shortly before awakening (dawn simulation). Morning use may also be effective for non-24-hour sleep-wake syndrome, while evening use is recommended for advanced sleep phase syndrome."

"Many people subscribe to the 'I'll just deal with it' line of thinking when it comes to insomnia," said Christie. "But insomnia may lead to serious health problems and puts a tremendous strain on relationships. It can point to more serious problems like sleep apnea which affects nearly 18 million people in the U.S." The Bright Light Therapy box manufactured by Alaska Northern Lights is a healthy and less expensive alternative to prescription drugs which can make users groggy and have led to bizarre side effects such as sleep eating and sleep driving. "We think that based on studies showing the effectiveness of light treatment for sleep disorders, people should try a safe, non prescription treatment first to treat their problem."

Christie points out some facts associated with sleep disorders:

  • Sleep-related employee problems cost corporations $46 billion annually in lost productivity.
  • The cost of health care is driven up by increased number of claims for sleep-loss related illnesses such as gastritis, lower back pain and headaches.
  • In a survey, 80 percent of policemen admitted to falling asleep at least once a week on night shift.
  • Vehicular crashes are the third leading cause of death and injury in the United States, and up to 20% of them are sleep related.
  • Sleep loss of four hours is equivalent to being drunk with a blood alcohol level of 0.1%.

Christie says, "Even when people go to their primary physician for checkups, 95 percent of the time the patient is not asked about sleeping patterns or habits. There's nothing embarrassing about being treated for sleep problems. Good, effective sleep is integral to overall health and wellness."

For more information, visit www.alaskanorthernlights.com or call 1-800-880-6953.

About Alaska Northern Lights

Alaska Northern Lights builds only one Bright Light Therapy box - the NorthStar 10,000™. Recommended by doctors for over a decade, the box comes with no dimmers or blue light gimmicks. The NorthStar 10,000™ is designed for effective light therapy at a comfortable distance of 10,000 lux at 24 inches. It uses broad spectrum bulbs, without harmful UV rays. The large 1 X 2 foot area of Bright Light Therapy (think sunny window) helps make this one of the most effective light boxes on the market. Proof of its effectiveness is shown by a return rate of less than one percent. It retails for $299 and has a 30 day return guarantee.




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